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The Tourism Cowichan Society is a destination management organization that supports and contributes to a sustainable future for tourism businesses in the region. Their focus is on data-informed, regional marketing campaigns, industry development, and destination management.
The Bluewater Adventures team radiates authenticity and a deep passion for environmental stewardship. Their old website did a good job of communicating that by text, but their visual design and aesthetic were heavily outdated. They came to us looking for a visual refresh as well as improved navigability and overall usability.
Although the most exciting part of the project was the UI design work, we still took the opportunity to build out new content areas for deeper storytelling, and recommend some high-level content restructuring. This included expanding the Schedule & Pricing area, expanding adventure-related content, expanding ship detail pages, and adding new areas for sustainability and ecotourism content.
We fleshed out Bluewater Adventures’s branding to a deeper colour palette, and updated their typography. Our designer used large, full-width parallax image treatments to showcase their stunning photography, and subtle background textures like waves and trees to evoke the feeling of being out in the wilderness.
The new Bluewater Adventures website is visually stunning, and makes you want to take off on the trip of a lifetime. It’s brimming with educational content to help guests plan for their voyages. And because it’s built on our low-code plugin, Refoundry, their team can easily add and manage the itineraries and the custom sailing availability tables on each itinerary.
Check out these other case studies, to see the results we’ve helped our clients achieve.
Web Developments
Web Developments
Web Developments
Web Developments